I've been playing in this room for many years and it has taken that long to figure it out.
Although its not as "glorious" as the hard rocks and smaller than some of the other dog track based poker rooms, this room does have action (and tons of money). The Naples money is alot more than you think... The food is my biggest knock, bar food at its best, soup is made from molten lava so let it cool down.
The tourneys (plenty of fish and some sharks) are usually ran quite well and if they have an "event" it will surely hit the guarantee (the staff should really do this more often). Monday's ($60) always attracts players, later in the week ($125) bounty tourneys and weekends are usually higher buyins ($150+) with a plethora of player types.
Cash games can be wild, $1/2 players will chase alot and $2/5 players think they're world beaters (some are). Nevertheless its a good mix of players and guys with money and time. Obviously weekends you get the diverse players who can spew, weekdays (before 1pm) players are tight (and old) because of the high hand promos. This is room is different though so be aware.
Dealers are mostly (80%) professional and efficient in both cash and tourneys. Do not cross red betting line with chips you don't want to bet with as this is enforceable (tourneys and cash) and verbalize actions for clarity. Staff is hit or miss, some really good ones some not so much.
Side note, it is the only (regulated) game in town within 2 hours (tampa, hollywood) so they can do what they please, so be respectful (common sense). Could improve food and promos (no real comps to speak of).
Because of the location with no other room close and the amount of money in SWFL this place could do ALOT better for both the players and themselves (more players more rake).
Start with some advertising beyond the 2 signs right next to the place. Improve the food options. Hold more poker-based "events" to improve the brand, etc.